App Designed for Airwick

A conceptual project based on an existing professional brief of marketing Airwick using mobile apps.

The Green Thumb app is an app designed to drive more Airwick sales, focusing on their plug-in refills. Many customers were not aware that the plug-ins needed to be refilled and ended up just buying the whole plug-ins over and over again. Focusing on making the brand's image greener and friendlier, Green Thumb proposes that buying refills are not only money saving but the greener option for the Earth. It also serves to highlight the partnership Airwick has with national parks throughout US.